Frequently Asked Questions
Find out more about us...
We value artists. We believe that, now more than ever, amazing artists and their creative skils are the key to a successful future in music. We believe in their talent, creativity and output. We give all our artists the creative freedom they need to develop and add value where necessary with our expertise and network of Grammy and Ivor Novello-winning producers, writers and engineers. Our passionate team of music enthusiasts work tirelessly to ensure every artist we sign is successful.
What is Ostereo?
Ostereo is a data-driven music company creating, releasing and marketing music globally.
How is Ostereo different from other labels/ companies?
We have invested in technology and recruitment to deliver campaigns that grow audiences, streams and engagement to generate revenue from day 1. We account to our artists every 30 days, allowing them to pursue sustainable careers from their music. We have ditched the traditional industry model of ‘see what sticks’, and remove the guesswork from releasing music by making data-backed decisions and analysing trends.
Our campaign managers work closely with the artist to develop fanbases across targeted territories, thereby creating national/international touring platforms. By using our algorithms to calculate potential audiences we then take a realistic approach to selling out shows.
What does a typical Ostereo deal look like?
Rome wasn’t built in a day, so our typical term length is 2 years. Revenues are split 50/50, and 80/20 in the artist’s favour for live and ancillaries.
Do you advance your artists?
Ostereo currently does not advance its artists. Instead, we start at a zero balance, invest as necessary and pay every 30 days building sustainable income streams from day 1.
Do you only work in specific genres?
Our roster (like our iPods) is eclectic to say the least. We are a happy home to multiple genres including EDM, Pop, Acoustic, Alternative, Rock and Country. We look for quality, irrespective of genre.
Do you only sign artists from certain countries?
Our artist-base is so international that the sun never sets on Ostereo’s roster. Skype, email and phone are our holy trinity. Our teams work around the clock and we run campaigns and communications with our artists from both our UK offices.
Can I submit my music to Ostereo?
Though we are not currently taking new submissions, our A&R team work hard utilising our proprietary tech to uncover the best upcoming talent. So keep doing your thing and we’ll find you soon enough!
Why is Ostereo’s recruitment process different?
We have a strong commitment to equality of opportunity with regard to broad socio-economic representation in the music industry.
According to a 2017 study by the Sutton Trust, privately educated people are significantly over-represented in the music industry, as well as the entertainment industry generally.
One way we think we can help tackle that issue is in how we recruit. We ask anyone applying for a role at Ostero to leave out details of where they went to school or university. This helps us remove any unconscious bias from our own recruitment process and hopefully also encourages people who weren’t educated privately to apply with the same level of confidence as those that were.
If invited to interview, candidates are of course free to talk about their education in as much detail as they feel comfortable, including where they went to school and university. But to be honest, at interview stage we’re far more likely to be interested in a candidate’s passions and interests than we are in their academic background.
We are by no means anti-private education. But we understand that people from state school backgrounds may feel more confident in applying when they know they’ll only be considered on the basis of their own achievements and not on the basis of where they were educated. It’s a small step but we hope it’s a positive one.